All the businesses have different aims. There is one aim that is same for every business organization run by private owners and that is the profits. Every business aims to make profits. Businesses are started with an aim of earning the profits. All the owners want to make money but how can a business reach the stage of making money? A business cannot make profits right away after starting its operations. Profits take time, sometimes months or even years.
Every business owner wants profits but it is important to achieve the survival before making any profits. Survival is a necessary goal for every new entrepreneur because profits can be made later if the business survives effectively. If a business fails to survive, who will make the profit? Therefore, all the new entrepreneurs try to ensure the survival of the businesses because other goals can be met in the future. If the business survives, all other goals can be met slowly over a period of time. Are you running a newly formed business? This is how you can attract customers.
1) Check the prices of your competitors
The prices of your competitors matter a lot. You have to overcome the competition in the market and for that, you should first try to check the prices of your competitors. You should try to decrease your prices, or set them right below the prices of your competitors. For example, the soap offered by your competitor costs $1.10, so, you should sell yours for $1. This will give you an edge over the competitors and you will be able to get some customers. The customers like to buy products that are lower in price so, try to set your prices low to generate sales. You can make the profits in the future once you get some loyal customers.
Try to offer some opening promotions. Offer free testers, free products or some gifts to your customers. You can offer handbags to your very first 100 customers. Make your presence felt.